Use Google Trends to your advantage

I’m sometimes in doubt about the correct keyword that I have to use in an article. This happened for instance in the past when I was writing about hard drives, or hard disks. I was not sure if I should use hard drives or hard disks in the article. Using both in the same article was out of question so I had to make a decision.

Instead of rolling some dices I decided to use Google Trends to take a look at the search volume for both terms and pick the term that would have a higher search volume. The higher search volume might not always be the best pick because it means usually that the competition is also using that term in favor of a lesser searched one.

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