Some thoughts about the new Google Adsense Ads
November 16, 2007 by martin
Filed under adsense, make money
The new Adsense ads that saw a reduction in the area that can be clicked are live on most websites by now and first reports come in confirming that webmasters are seeing an decrease in click through rate, eCPM and revenue. Figures range from 5% to 40% so far and it is a bit early to judge if those decreases will remain like they are now. CPC seems to drop between 0-2% for most websites which is a huge decrease reflected in the income level.
Google is hoping that this move will show advertisers that they are indeed fighting for them battling invalid clicks that most likely will not lead to a sale. Their reasoning that advertisers might spend more money for advertisement if they see an increase in ROI could become true but publishers will most likely see a decrease even if advertisers add more to their spending budget.
Adsense Smart Pricing
January 29, 2007 by martin
Filed under adsense, make money
You might have heard that Google introduced a feature called smart pricing to Adsense some time ago. Smart Pricing is supposed to punish websites that have a bad ctr by reducing the amount of money a click on the ads earns the webmaster. The most disturbing feature of smart pricing however is the fact that not only the ad units on that website are affected but all the sites in the account of the owner of the adsense id.
This means that if you have adsense on a big forum with a low ctr and bad feedback from advertisers your whole account might experience the effect of smart pricing. Everton from connected internet is trying an experiment and reduce poor performing ad units on his network of sites and monitor the results over the course of months. It will be interesting to see if there have been indeed changes to the better because of this.
Don’t panic when earnings drop
January 26, 2007 by martin
Filed under make money
It can happen to everyone anytime. Your revenue drops from one day to the other with no plausible explanation whatsoever. This has happened to one of my own sites just a few weeks ago. I had record earnings with adsense in December that plummeted by nearly 25% in the beginning of January. I did not change the layout or ad placement or anything else on the site at that time.
I would have went right into panic mode if this would have happened about a year ago but not this time. I do know that my adsense earnings, and all other earnings as well, change in a certain range every day. Drops are as normal as peaks and should be seen as a usual behavior. There could be many reasons for dropping revenues, some of the most popular include end of fiscal period, holidays, appearance of made for adsense sites and drop in search engine rankings.
Find new niches
A great way to create competitive successful websites is to find a new niche instead of niches with lots of competition. It is actually very easy to find new niches and I’m going to show you how this is done. Every day new products are announced on the internet - games, hardware, phones, gadgets aso. The advantage of new products is that there can’t be a niche for the product before it was announced. There can be only broader niches that also cover the product that has been announced.
We are going to exploit those products and create websites or blogs about them. Let us take a look at games for example. Many websites like ign or gamespot report about games that are in production right now. The developer probably registered the .com domain name for the game but everything else should be up for grasps if the announcement was released recently. Try and capture the .net domain for the game, .org could be fine as well but I would stick with .net if possible.
Buying, Optimizing and Selling Websites
January 21, 2007 by martin
Filed under make money
I would like to write about another method of making money online without putting effort into creating a great website. The following method can be nicely explained with a real life example. Instead of building a new house you buy a used one with lots of potential that looks just a little bit shabby or one were the owner of the house has to sell it under market value. You then pay some craftsmen to make the house nice and shiny and sell it afterwards for a nice profit.
The same can be done with websites if you know the basics. It is not easy to spot a website with potential if you are a beginner. You have lots of other webmasters who are visiting certain forums (digitalpoint, namepros, sitepoint) every day to find websites and buy them before another one does.
Introduction to Ad Blending
January 19, 2007 by martin
Filed under make money
Ad Blending tries to conquer the effect of ad blindness. Even inexperienced users are able to spot certain type of ads on a page and tend to avoid them afterwards. Especially banner sized ads or those that stick out of the other site content may be ignored by ad blindness.
Ad Blending tries to overcome ad blindness by not sticking out like normal ads. The ad layout would be changed to reflect the formats of the rest of the website. The ad would look like normal site content by using the same formatting rules (colors, sizes, fonts) as the website.
A Real Example
I thought I start my daily posts with my own example - How I became someone who is making good money with blogs and websites. It all started by coincidence, really. A friend of mine created a software which he wanted to supply freely and I decided to create a blog for that software. I added adsense to the site without really knowing what I was doing. The same day my website made it to the front page of digg.com which happened to send thousands of users to my site at that day.
The result was a steady flow of visitors from digg and other websites that wrote a story about my blog and the program. I made more than $80 the first day with google adsense. The income decreased in the coming days but I was so motivated by this coincidence that I decided to read and learn more about money making. I probably would have quit some weeks later if my site would not have made it to the homepage of digg.
About Monetizr
I bet the first question that comes to your mind is why the hell does the world need another monetization blog if there already exist such great established blogs like problogger or entrepeneurs journey. Those two blogs are really great and I have them in my feed reader because their are actually essential. What they are missing though is something that I would like to add with my blog.
I try to write for guys like you, guys with dreams of making money online, with blogs that have no or only limited success until now. It is actually pretty easy to become a semi-problogger making money from your blog. And this is the main difference that I want to lay emphasize on. My audience is everyone who wants to reach a certain level and not the guys who are already on that level.