Vizu and Feedburner Ads not performing that well
March 12, 2007 by martin
Filed under make money
I’m using Vizu Answers and Feedburner Ads on my main website and both perform badly since I started using them. Vizu Answers adds a poll to your website and pays per impression while the Feedburner ads are added to your feed and are paid by impression as well. Vizu seems to lack advertisers at the moment - I rarely see a poll on my website. My site with 10000 visitors a day had only 38000 ad impressions which means that the poll was not displayed most of the time.
Feedburner on the other hand seems to geotarget traffic really well which means that their ads get only displayed in my feeds if the reader comes from a certain region of this world. It is mostly US-based from what I can see and only 30-40% of my feed readers come from the United States. The other readers do not see an ad at all.
Introduction to Ad Blending
January 19, 2007 by martin
Filed under make money
Ad Blending tries to conquer the effect of ad blindness. Even inexperienced users are able to spot certain type of ads on a page and tend to avoid them afterwards. Especially banner sized ads or those that stick out of the other site content may be ignored by ad blindness.
Ad Blending tries to overcome ad blindness by not sticking out like normal ads. The ad layout would be changed to reflect the formats of the rest of the website. The ad would look like normal site content by using the same formatting rules (colors, sizes, fonts) as the website.