Some thoughts about the new Google Adsense Ads
November 16, 2007 by martin
Filed under adsense, make money
The new Adsense ads that saw a reduction in the area that can be clicked are live on most websites by now and first reports come in confirming that webmasters are seeing an decrease in click through rate, eCPM and revenue. Figures range from 5% to 40% so far and it is a bit early to judge if those decreases will remain like they are now. CPC seems to drop between 0-2% for most websites which is a huge decrease reflected in the income level.
Google is hoping that this move will show advertisers that they are indeed fighting for them battling invalid clicks that most likely will not lead to a sale. Their reasoning that advertisers might spend more money for advertisement if they see an increase in ROI could become true but publishers will most likely see a decrease even if advertisers add more to their spending budget.
Google Adsense alters Ad Units
November 14, 2007 by martin
Filed under adsense, make money
The following news could be devastating for a lot of webmasters who do use Google Adsense to monetize their website. Currently they do get paid when a user clicks anywhere on an Adsense ad which consist of a title, a description, the url and the background area.
The new ad format changes the content that can be clicked. Only the title and url can be clicked in those new ad units while the description and background are not clickable anymore. The intention is to reduce the amount of accidental clicks.
A reduction in accidental clicks will keep users on your pages, interacting with your content until they choose to click on an ad. This change will enhance the users’ overall experience with your websites and improve advertiser campaign value, but it’s likely that your click-through rate will decrease
Adsense Smart Pricing
January 29, 2007 by martin
Filed under adsense, make money
You might have heard that Google introduced a feature called smart pricing to Adsense some time ago. Smart Pricing is supposed to punish websites that have a bad ctr by reducing the amount of money a click on the ads earns the webmaster. The most disturbing feature of smart pricing however is the fact that not only the ad units on that website are affected but all the sites in the account of the owner of the adsense id.
This means that if you have adsense on a big forum with a low ctr and bad feedback from advertisers your whole account might experience the effect of smart pricing. Everton from connected internet is trying an experiment and reduce poor performing ad units on his network of sites and monitor the results over the course of months. It will be interesting to see if there have been indeed changes to the better because of this.